Share your Knowledge: How to Make Tutorial Videos that Sell

A great idea for a Portable Business is to take something you know and share it with others. Guest Contributor Kristie Lewis from construction management degree shares some ideas for turning knowledge into Tutorial Videos. Several members of the Portable Career Network have skills and resources to assist, please comment to make contact with those that can assist.

Many of us have hidden talents and passions that we tend to discount. When we think about our career potential, we assume we are only as good as our on-paper qualifications. However, most of us are much more than that, and, if you’re considering transitioning to a career that better suits your dream lifestyle, there is no better time to share the things that you love and make you unique. One of the best ways to do this today is by sharing online video podcasts, tutorials, and how-to’s. Video tutorials are all the rage on sites like YouTube and are a great way to gain some publicity and possible clients. But first, you need to make videos that people will love and want to share. There are many ways to do this, but here are a few pointers to get started in the right direction:

1. Don’t pretend to know more than you do.

Even though the popularity of reality TV and other less-than-authentic forms of entertainment may lead you to believe otherwise, when it comes to sharing information, viewers can spot a fake a mile away. They may still watch the video. They may even still share it. But, if you are trying to come across as more of an expert than you actually are, you will almost surely be called out by people who are true experts on the subject, leaving you with little room to move forward.

2. Don’t dumb it down.

In an effort to attract as many different types of viewers as possible, it may be tempting to treat your audience as if they won’t understand unless you completely water the subject down. This will only get you as far as gaining first-time viewers once. Then, those viewers will move on to more in-depth coverage. Always remember to give your audience the benefit of the doubt. Your viewers’ minds are much more sophisticated than you may realize, and most people can learn topics very quickly when they have an interest.

3. Make it fun.

Even if your subject matter is rather serious, there is no reason to box yourself in to some notion that your videos need to be a drag. No matter what your subject matter, keep the tone light and conversational. If you feel like making a slight joke along the way, feel free. The more character you can add to your videos, the more they will stand out and be shared by users.

3. Make it beautiful.

Everyone is attracted to beauty. Try to find some way to capitalize on that. Whether it’s filming your videos in front of a rose garden or giving your garage a fresh coat of paint before shooting wood-working footage, the more attractive your videos look, the better chance you have of pulling in first-time viewers and keeping them. If you can find a beautiful person to be in the videos, all the better.


This is a guest post by Kristie Lewis  from construction management degree. You can reach her at: Kristie.Lewis81 @ gmail. Com.